Bringing people back from boredom since1994.

Parimatch is an online entertainment company with over30 years in the game.

We create digital experiences where sports, culture, and technology meet – bold, immersive, and built to engage.

With4,000+ professionals and operations in15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

As we continue to drive the next chapter in online entertainment, we are seeking an energetic, creative, and organised professional to lead our community and user-generated content (UGC) marketing efforts. If you are passionate about community building, digital storytelling, and driving authentic engagement, we want to hear from you.

Lead Our Community & UGC Strategy for Online Entertainment Engagement

• Shape and execute a global community engagement strategy across social media, forums, and owned platforms.
• Grow and nurture vibrant digital communities of sports and entertainment fans, content creators, and brand advocates.
• Champion user-generated content — discover creators, curate compelling UGC, and amplify authentic voices.
• Develop and deliver creative campaigns that inspire participation, loyalty, and viral shareability.
• Collaborate with Marketing, Product, Content, and Customer teams to streamline community-first activations.
• Monitor and analyse community sentiment and trends, using insights to optimise content and engagement strategies.
• Implement best-in-class moderation protocols — ensuring safe, inclusive, and respectful spaces for all users.
• Manage UGC rights, approvals, and compliance, upholding platform policies and global regulations.
• Lead events, competitions, and brand experiences that celebrate and reward community members.
• Keep Parimatch ahead of industry trends in UGC and digital community management, adopting innovative approaches to drive reach and participation.

Key Skills and Experience for Community & UGC Marketing Leads

• Proven experience building and managing digital communities – ideally in online entertainment, gaming, sports, or culture-focused brands.
• Deep understanding of social platforms, digital storytelling, and content moderation.
• Track record of designing and executing UGC campaigns or creator partnership programmes.
• Exceptional communication and interpersonal skills, with a passion for building relationships online.
• Strong analytical mindset – confident using audience insights, engagement metrics, and feedback to inform decision-making.
• Knowledge of digital rights, user privacy, and legal considerations in UGC.
• Experience with community management, social listening, and UGC amplification tools.
• Innovative, organised, and relentlessly proactive – eager to test, learn, and iterate in a fast-paced environment.
• Fluent English (additional languages are a plus).

Why Join Parimatch as a Marketing Lead for UGC & Community?

• Vacation: Reset. Recharge. Come back stronger — your wellbeing is our priority.
• Sick Leave Allowance: Health is power. Our policy is designed to support you.
• Benefits Model: Your budget, your choice — spend it where it counts from day one.
• Motivation Bonus System: Excellent work is recognised and celebrated here.
• Training Balance: Learn fast, grow faster — ongoing upskilling is part of our DNA.
• Team Building: Connect, compete, and celebrate with colleagues worldwide — great teams don’t happen by accident.
• Generation Programme: Supporting the next generation within our Parimatch families.
• Work & Fun Balance: Thrive at work, live boldly after — lots of events, surprises, and shared moments all year round.
  
  Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.